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(2024)
rebranding a beloved Vancouver bakery
Freelance work for Sweet Obsession.
Giving new life to a neighborhood staple.
Previous branding
PROCESS
Client frustrations:
- Generic feeling, lacks individuality
- No colour
- Does not feel luxurious
- The menu is hard to understand and does not feel well thought out
- Bored by the typography
Moodboards, colour, typography and art direction
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